CALL FOR PAPERS
Professor in History
University of Oslo
Multiple fashion labors
Over the last years the fashion industry has faced steep change. After a difficult year of 2016 for the industry, consultancy McKinsey issued for the first time a report on the state of fashion. This report sought to evaluate if the fashion industry was threatened by creative destruction, or if the industry can expect a durable renewal, and where such a renewal can come from. In the fashion and garment industries, supply chains are complex and labor takes multiple forms. In this talk, I will look back at the history of fashion geographies during the twentieth century, and examine ruptures and continuities. I will focus on the notion of innovation to examine in what the fashion industry has been static, in what it was innovative, and how this has shaped both the industry itself and the way scholars analyze its development.
Véronique Pouillard's publications include “Christian Dior: A New Look for Haute Couture” (with G. Jones), Harvard Business School Case N.809-159, 2009, revised in 2017; and the book European Fashion: The Creation of a Global Industry (co-edited with R.L. Blaszczyk), Manchester University Press, 2018.